Hitting the rails at Mountain Creek. (Mountain Creek)
Mountain Creek has entered a long-term partnership with SNOW Operating in the resort’s winter ski, snowboard and snow tubing businesses as well as the mountain biking operation.
SNOW’s team will be transitioning into the role over the next few months with the resort’s owners, the Koffman family of Binghamton, NY.
Mountain Creek marks a homecoming for SNOW, as its founder and executive team all got their resort industry start working at the resort previously.
“Mountain Creek has always felt like home to me. I grew up here in Vernon and my family still lives in town. I got my first job parking cars at the resort and I owe so much of my success to the skills I learned and people I met while working at Mountain Creek. I couldn’t be more excited to return to the resort and get to play a role in helping to secure its future for generations to come,” stated Joe Hession, CEO of SNOW Operating and President of Mountain Creek.
Plans include a strong focus on the guest experience, a returned attention to the resort’s core businesses and a commitment of resources into the resort’s infrastructure, including a $5 Million investment into improved snowmaking capabilities over the next five years.
“We are very excited about this partnership with SNOW Operating. Joe and his team are highly respected throughout the industry as thought leaders and innovators in the area of resort operations. Couple that with their strong personal connections to Mountain Creek and this area, and I know they are going to do great things for the resort and this community. We look forward to a long and mutually beneficial partnership for all.” Jeffrey Koffman, Owner, Mountain Creek Resort, Inc.
Winter season passes to go on sale Sept. 5. The resort’s waterpark and bike park are open daily through Labor Day and the resort has a robust calendar of events through the fall including weekly fireworks, the Northeast’s largest Oktoberfest celebration and a country music concert featuring top-selling country artist, Lonestar.